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Sat 28 Feb17:30

Manchester City announce new club partnership with ‘stay tuned’ message

Samuel JohnsonSamuel Johnson2 min read
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Manchester City announce new club partnership with ‘stay tuned’ message

Manchester City have partnered up with an organisation who are hoping to provide their fans with a better nights’ sleep.

Manchester City have announced a new sponsorship which will see Silentnight become the club’s official sleep partner.

The company specialises in multi-award winning mattresses and claims to be the UK’s most trusted sleep brand, having been operating for more than 75 years.

Silentnight are B-corp certified, meaning they have been recognised for doing business in a way which is better for people and the planet. Also, they offer a 60-night comfort exchange in case their customers are not satisfied with a product.

Silentnight team up with Man City for marketing campaign

Manchester City’s newest club partnership will see Silentnight supply The Medlock with selected products including mattresses and toppers. This 401-room hotel is currently under development within the club’s entertainment destination and is set to open later in the year.

Manchester City, The Medlock and Silentnight will also work together on marketing and product initiatives aimed at helping fans and guests enjoy a better night’s sleep. The club have encouraged their supporters to stay tuned as there is lots of ‘exciting activity’ coming soon.

Also, Silentnight will feature on branding within the Etihad Stadium and across Manchester City’s online website and social media pages.

Manchester City spokespeople comment on the new partnership

Following the announcement, Kaitlyn Beale, Vice-President of Global Partnership Sales at City Football Group, said: “Silentnight are a trusted and well-recognised brand in the UK, who share Manchester City’s commitment to innovation to deliver the highest standards of performance. 

“We’re delighted to welcome the brand as an Official Partner of the Club and announce its integration within The Medlock. This announcement marks another key moment for the Club’s wider development plans, as we look towards the opening of the hotel later this year.”

Ian Lambert, Chief Marketing Officer at Silentnight Group, added: “We’re proud to be working with Manchester City at an exciting time for the Club’s development and as the importance of a good night’s sleep for mental wellbeing and physical performance becomes better understood.  

“Those staying at The Medlock – whether for sport, music, leisure or work – will be able to rest and recharge on products designed to the very best comfort and support.”

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Samuel Johnson

Samuel Johnson

Samuel is a football journalist who specialises in club specific writing. Despite having little more than two years in the industry, he already has experience providing coverage on Liverpool, Tottenham Hotspur, Everton, Celtic and his local non-league team. Away from his desk, Samuel runs a community football group which welcomes up to 28 members each week.

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